Course Description  
Agenda Johan Wallin
The field of strategic management is undergoing some radical change. A new business logic is emerging. Value creation takes place in constellations where many actors simultaneously participate.  The language of strategy dates back to the theory of military combat. The world was bipolar: we and them, our forces and the enemy. Business strategy today is more complex. Companies are often simultaneously competing and co-operating. At the same time the content of the value creation process is many times emerging during the process.  Companies have to be much more open to uncertainty and found their decisions on trust and relationships.

In this new business context the need for accurate information for decision support becomes even more critical. This course will use the value constellation framework to show how the new value creation logics takes place.

• What is Value 
• Value Creation Potentials
• The Value Equation
• The Essence of Innovation
• Value Creation; Matching Resources and Customers
• The Three Dimensions of the Offering
• Value Creation vs. Buying Behaviour
• Customer Base Analysis
• Business Processes
• Support Processes
• Business Development and IT Development
• Corporate IT Management
• Matching Information Systems with Business Model
• Strategic Utilization of Information
• The Implementation Plan

 Johan Wallin is responsible for the Finnish operations of SMG, an international management consultancy founded by professor Richard Normann. He has 20 years experience from using information technology for the purpose of making strategic decisions. Until 1991 he was marketing director of Finnish Fur Sales, the world’s leading fur auction house. His interest in combining business strategy with information technology introduced him to The Data Warehousing Institute already in 1995. He is the chairman of The Data Warehousing Institute affiliate in Finland.

Mr. Wallin has been writing frequently on strategic management, especially on the impact of customer orientation on strategy. He is a member of the Strategic Management Society and a regular speaker at the SMS conferences.
 

T6b Data Warehousing; What Next? Panel Discussion chaired by Steven Crofts
14.00 - 17.00 Tuesday, November 4th, 1997

In this panel discussion representatives from business, academia, consultants and vendors are evaluating the trends of data warehousing. Key issues relate to the technological scenarios, how data warehousing as a discipline is relating to other disciplines, how data warehousing is positioned in the corporate organization and what are the challenges for individuals connected to data warehousing, in the design, implementation and operation phases respectively.

The panel will be chaired by Steven Crofts, chairman of the Data Warehousing Institute.