KEYNOTE PRESENTATIONS
 
 
Steven 
Crofts
Richard 
Normann
William S. 
McKinney
“The Roadmap To Data Warehousing Success”
“Information and Knowledge for Prime Movership”
“Activity-Based Information Systems - Do they support a Data Warehouse?”
This briefing takes you rapidly through the Institute’s research on the future trends and directions of data warehousing. Where is this technology segment headed and how can you take advantage of understanding the successes of today’s earliest adopters?  This high level briefing also provides a quick summary of the most recent research into the very popular “Roles and Responsibilities of Data Warehousing Professionals” study which identified the jobs required to implement a data warehouse and the responsibilities the holder of each job must complete.  It also discusses the key elements of “politics” in data warehousing project planning - often the most critical aspect of success in a data warehousing implementation.

Steven Crofts is the president and chairman of the Data Warehousing Institute.

In today’s business world old boundaries have lost their validity. Companies become “virtual”. Value is created in real time in global constellations. Customers must now be seen as a source of business rather than as a sink for products and services, but old customer relationships are being invaded. The winners are the “Prime Movers” who set the new rules and draw the new boundaries. “Prime Movers” must be well informed. But they must, above all, be intelligent. When information is sifted through concepts it generates patterns and creates knowledge which enables Prime Movership.

Dr. Normann is chairman and founder of SMG, the management company of the SIFO Group. He is the author of several internationally best-selling management books, including “Service Management”. He works as a consultant all over Europe, is a guest professor at the Copenhagen Business School, and lives in France.

During the 1990’s companies have increasingly been building data warehouses to store their organizations’ strategic information.  Utilization of this data for management decision making has not been optimized because the data contains little or no structure.  Activity-Based Information systems impose a structure to the data that allows Business Intelligence software to navigate the data and discover trends relating to costs, processes, customers and profitability.  This presentation will review the relationship between Activity-Based Information Systems and traditional data warehousing solutions. 

Mr. McKinney is Vice President, Engineering at ABC Technologies Inc. He has lead the development of and integrated Business Intelligence system used to navigate activity-based information.