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| EnterMarts - the holistic approach to customer
- centric data warehousing
Paul Wickens,
Data Warehousing is now maturing, in terms of its definition and understanding. The need for basic components such as a data model, architect tools, metadata and process management are taken for granted, even if they are still aspirations for many. However, there is still a debate around what the focus of data warehousing should be and how deployment of warehouses should occur. Are data marts a panacea or is an enterprise wide warehouse necessary? Should the focus be around products, customers or organisation? There is a need for rapid deployment of an enterprise
wide model and solution that yields cumulative value. The route to
this is the EnterMart™. It will also be argued that for a holistic
approach to be adopted, the focus in the model should provide centric business
views of customers, products and organisations.
Know your Customer - Analyze, Predict and Influence Jan Gregersen,
The need of understanding your customer - and the possibility of being his/her preferred partner. In todays market the customers require to be served and
understood as individuals, as well known counterparts that has a set of
preferences that must be met if you want to build for an ongoing partnership.
IBM have a long tradition for supporting its customers to get the best
relationship with their customers. IBM delivers industry specific solutions
that provide customers with the tools to get an insight into the future
of their business. Among these industries are: Banking & Finance, Insurance,
Retail & Distribution, Telecom, Utilities and Health Care.
Using Customer Information to drive Marketing Programs Yvette Asscher,
In her talk Yvette Asscher will discuss how organisations world-wide are starting to use customer information to change the focus of their marketing programs. Yvette will describe ICL's view of the journey from the mass marketing approaches of the present to the new customer focused marketing techniques of the future that rely on the availability of detailed customer purchasing information. She will explain how studying and analysing what customers actually buy provides invaluable insights into their purchasing habits. This can be exploited to improve profitability and build long term relationships. She will take examples from projects already undertaken by ICL to illustrate specific marketing programs that were developed and executed by using a better understanding of real customer behaviour. |
Large-scale Data Mining Applications in Retail businesses
Thomas Frisendal,
Recent advancements in Data Mining and RDBMS server technology
have made large-scale Data Mining applications possible. This session will
present powerful analytical solutions within the area of retail applications
for sales and marketing.
Microsoft Strategies in the Data Warehousing Environment Bruno Larsson,
The DataWarehousing market are expanding today and what
can Microsoft do to provide products for this market. The new functionalty
in the upcoming version of SQL Server will answer many of these demands.
For example moving and transforming information from production systems
to RDBMS or Data Cubes in an easy way. How to set up Data Cubes in an optimal
way stand alone or together with RDBMS. Accessing information and a repository
are also being addressed. Additionally Microsoft Office and Excel will
be important as a client in a DataWarehousing environment.
The Role of Data Warehousing in Retail Sales and Marketing Mikko Rauko,
· How data warehousing can help retail business
to cope with different marketing models
Momentum, Electronic Commerce and the data warehouse Sam Gragg,
No one has to tell us the business world is changing rapidly.
Global alliances and cross border and cross industry expansion introduce
new competitors daily. Yet, most companies have so much momentum dealing
with business as usual, how can they address these new threats or consider
new strategies ? There are also changes forced by completely new customer
channels such as the Internet or other electronic contact points. This
presentation explores how a data warehouse can provide a vehicle to integrate
new customer channels while protecting traditional relationships, helping
the business navigate these changes and provide consistency through the
transition.
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Customer Relationship Management, Better Decisions Made
Possible!
Alfie Taylor,
Alfie’s presentation is on the theme of Customer Relationship
Management. He will discuss the issues of the immense amount of information
required to run an effective Customer Relationship Management system and
also on the new ways of looking at (segmenting) this information.
He will then explain how Oracle has used its leading-edge technology to
provide better customer profiles and trend analysis in existing Customer
Relationship management systems. Alfie will also detail some of the
surprising trends found when Oracle technology and expertise is applied
to business.
Bringing Data Marts to the Web Perry Mizota,
Sagent Technology, Inc. was founded in June 1995 to make
vital decision support information available throughout the enterprise.
The Sagent solution is a turnkey offering of products and services that
lets organizations bring data marts to the Web quickly and cost-effectively.
The Sagent product line delivers fully integrated capabilities for building
data marts and accessing data marts via the Web. Sagent's professional
services offering helps guide organizations through the design and implementation
of data mart-based, Web-enabled decision support systems. Sagent's
unique combination of best-of-breed products and comprehensive professional
services give it a strong leadership position in the turnkey data mart
market.
Successful management of information quality, metadata and the whole
Markku Moilanen,
The successful track from data to valuable business information
is a sensitive process. What are the most important elements of success?
Experience and knowledge, methodology, information quality assurance, control
of the information delivery process, metadata management and documentation
are certainly among the important success factors in Data Warehousing.
Mr. Markku Moilanen will reveal his 15-year knowledge of information delivery
and the ground of SAS Institute's leadership in the information delivery
market.
The approach to maximize business value of Data Warehouse Jarmo Kuismanen,
· How to deploy information of DW
The key to successful DW-implementation is to maximize the usage level of information in organization. Many of the current DWs are only in limited use for few business people because there seems to be so many good reasons for it. Today the new technology and new approach combined makes possible to implement the promise of DW; all information, reports and analysis for every users who needs to understand better the business flow, in use! |
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